The Electric Two-Wheeler Diagnostic — a live consumer-behaviour case for the first three hours of your Consumer Behaviour course.
Prof. Karthikeyan Balakumar • Consumer Behaviour EMBA • IIM Sirmaur
Welcome. Before you dive into the case, tell us who you are. This helps Prof. Karthikeyan calibrate the session and close the feedback loop after class.
Two resources. Open both. Read the case document first (about twelve minutes of silent reading at the start of class), then switch to the interactive diagnostic as Prof. Karthikeyan walks you through the six tabs.
Company background, market, competitive set, customer research, engineering data, unit economics, exhibits A–H. ~15 pages. Read this first.
Six-tab live analysis environment. Market Pulse, Segmentation Lab, Perceptual Map, Anxiety Audit, Unit Economics & TCO, Positioning Verdict.
After the three-hour session, take two minutes to tell Prof. Karthikeyan what worked and what didn't. Your feedback directly shapes the remaining eighteen sessions of the course.